How To Lead The Emerging Generation

Dr. Bhrett McCabe

Are you a coach, parent, or business leader who struggles communicating with and leading the emerging generation? I have strategies that can help you!

Effectively Leading the Emerging Generation

The subject this week is something that I get asked about all the time and one in which I am often consulted on. It is the subject of not only communicating with and reaching the emerging generation of young people, but how can we lead them effectively?


I talk to coaches, business leaders, and educators all the time. One common theme that comes out of these conversations is that this emerging generation – referred to as Generation Z or “Gen Z” – is different. This generation of young people who have grown up in the 21st century are the most social, the most empowered, and also the most anxious youth population in human history. Here is an interesting stat to keep in mind. For the most part, these students have all been born since September 11, 2001—a marker in our U.S. history that will always divide those born in the 20th century from those born afterward.


Every time you stand in front of your team members, they are asking themselves two questions: Why should I listen to you? What do you have to offer that's different than other options in my life. This is why relationships matter!


Generation Z–as with any generation–is living in a new “narrative.” They are growing up in a time that is both exhilarating and frightening for them. This is causing changes that can be difficult to understand. In fact, they are so different from older generations that parents and adult leaders can feel both frustrated with them and fearful for them at the same time. Here are a few things that I think can help:


3 Keys to Help You Reach Generation Z


  1. Learn the “Who” – Who are you dealing with? It can be as simple as having a conversation with them that does not involve athletics or business, whatever the content of your specific area may be. Take an interest in them as a human being.
  2. Identify the “What” – What are their goals? What do they ultimately want to accomplish in life? By building a relationship and earning their trust, you have earned the right with them to hold them accountable to achieving those goals.
  3. Give the “How” – Once you have built a relationship and earned their trust, only then will they listen to how youcan help them get there. Think about this: This generation does not need a coach, teacher, or even a parent to get their information. They can look on social media or Google and get information in seconds. However, and this is important, they need you to help them interpret that information (because they trust you!)

Subscribe to the podcast on iTunes.