Missy McCabe - Business Manager
Missy is the Business Manager of The MindSide and is responsible for the day-to-day operational and financial management of the company. Missy’s daily operational goal is to ensure that The MindSide runs in an efficient manner so that everyone can reach their full potential.
Missy enjoys working in an environment that focuses on improving the lives of others, one of which parallels her former career as a registered nurse. In 2011, Missy retired from nursing to help her husband, Bhrett, open The MindSide.
Missy truly is the glue behind the scenes and ensures that everything runs smoothly for our clients.
Brett Basham - Director of Marketing & Strategic Initiatives
Brett is the Director of Marketing & Strategic Initiatives at The MindSide after different stints in collegiate athletics as both a coach and administrator. Most recently, Brett served as the Coordinator of Career & Leadership Development within The University of Alabama Athletic Department for all 17 Crimson Tide athletic teams. He also received a Master’s Degree in Sport Management from Alabama.
Brett graduated from Ole Miss in 2009 where he was also an All-SEC baseball player for the Rebels. He was also drafted by the Chicago White Sox in 2008 and again by the San Diego Padres in 2009, playing in the Padres organization until 2011.
In addition to the planning and execution of digital marketing and content development processes as well as overall business strategy, brett also does Website and graphic design.
Cherie Olivier - Video Creation Coordinator
Cherie is the Video Creation Coordinator for The MindSide. Cherie has a passion for story telling that originates from her time spent in news broadcasting.
A graduate of Samford University, Cherie earned her Bachelor’s Degree in Journalism & Mass Communications. She has experience in video production for television news, event and corporate branding videography, as well as knowledge in other areas of digital marketing.
Cherie brings fresh, new ideas to The MindSide team with her creativity and forward thinking. Her talent and passion are a huge asset to The MindSide creative team as we continue to make a statement with our online presence and push our athletes to the best they can be.